BSI Group

Email Marketing Coordinator

US-VA-Herndon
Category
Marketing
Contract Type
Perm Full-Time

About the Role

Responsible for the design and delivery of marketing communications activities including emails, landing pages, lead generation, direct marketing, advertising, trade shows and all other promotional activities within BSI Americas business segment.

 

Essential Responsibilities:

  • Plan and manage the development and execution of email marketing programs, including customer segmentation, campaign set up, HTML adjustments, QA, approval, deployment and monitoring
  • Generate sufficient high quality gross leads and coordinate the automation of the qualification process to generate sufficient quotable opportunities for the sales teams
  • Coordinate updates to www.bsigroup.com -specific country pages as required
  • Execute and monitor the effectiveness of each marketing activity
  • Ensure appropriate coordination of new collateral development to reduce repetition of work across marketing teams
  • Manage email marketing for trade shows, business forums, and other customer facing events
  • Define and develop email marketing activities to be carried out to market BSI products and services
  • Create, develop and issue customer communications
  • Collaborate with other marketing team members when required

About You

This great opportunity for an ambitious professional to gain visibility within the organization.

 

We seek someone who meets all of the following criteria:

  • B.A. / B.S. in Marketing or equivalent experience
  • Degree in creative writing is a plus
  • Minimum 2 years in Marketing
  • Minimum of 1 year working with email marketing and/or marketing automation platforms (Pardot)
  • Experience using and developing reports with SalesForce.com, a plus 
  • Understanding of eCommerce

 

About BSI

Our ambition is to be recognized and valued globally as a best-in-class company; a client-driven, efficiently-run, growing business. BSI has come a long way since being founded in 1901. Today, we're a global business services organization, respected world over for the development of standards; assessment of management systems; testing and certification of products and services; providing software solutions; and the delivery of training courses. We offer diverse career paths from auditing to sales, product development to finance, and from IT to marketing.

 

With around 4,000 employees working with over 80,000 clients in 172 countries it means that career opportunities are vast. BSI challenges mediocrity and complacency to help embed excellence into the way people and products work. That means showing businesses how to improve performance, reduce risk and achieve sustainable growth.

 

Our Vision: "To be the global business improvement partner of choice.

Our Mission: "To help organizations embed excellence", and states our shared purpose.

Our Values: "Integrity - Continual improvement - Inclusivity", guide us in the way we work and help us deliver our Vision and Mission.

 

What we offer:

BSI offers a competitive salary, group-sponsored health and dental, short-term and long-term disability, a company-matched 401k plan, company paid life insurance, 11 paid holidays and 4 weeks paid time off.

 

BSI is an Equal Opportunity Employer and we are committed to diversity.

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